From The Founder
Fieras is personal. It’s my love letter to the women who raised me and the city that shaped me.
It’s also a rebellion against fast fashion, toxicity, and anything that tells us to shrink.
This is for those of us who were always a little *too much.*
— Alison Velázquez, Founder
The Soul Of Fieras
Fieras was born in Mexico City — a place of grit, beauty, chaos, and elegance.
We create leather goods for people who embody that same duality: soft and strong, grounded and wild.
In Spanish, *fiera* means a wild one — a force of nature. And that’s who we make for.
Heritage in Every Stitch
Every piece is handmade by master leatherworkers in Mexico using time-honored techniques.
We use only natural, chemical-free leather — designed to age boldly, beautifully, and honestly.
No mass production. No waste. Just slow fashion with soul.
What Does Fieras Mean?
*fiera* (noun): a fierce woman, a wild one, a creature of power. It’s how we describe something bold, untamed, and unapologetically alive.
FIERAS is a tribute to the streets, colors, spirit of Mexico City, and those who embody the characteristics of where our story begins.